Texas Institute for Excellence in Mental Health (TIEMH)
TIEMH is part of UT Austin’s School of Social Work. Through mental health research, training, and policy work, they aim to give everyone access to high-quality mental health care.
I helped guide the Institute’s marketing strategy and created content across multiple platforms — not only for TIEMH but also their grant-funded projects (which operated like sub-brands).
✔ Animation
✔ Copywriting
✔ Content writing
✔ Design
✔ Email marketing
✔ Event planning
✔ Podcasting
✔ Public relations
Key Results
1.
Helped increase organic website traffic year-over-year by 121% by creating engaging content, improving user experience, and optimizing pages for relevant keywords.
2.
Developed relationships with key journalists to secure earned media opportunities with outlets like Austin’s NPR Station, which expanded our brand visibility to 250K+ people.
3.
Created campaigns that directly contributed to a 170% spike in yearly visitor growth and a 155% increase in annual content downloads on a high-priority project’s website.
Blogs
Listicle • Women’s History
Women in Mental Health History: 6 Groundbreakers You Should Know About
Interview • School Mental Health
Laredo ISD Partnership Builds Mental Health Awareness and Resiliency in School Community
Design (and Copy)
Announcement • Podcast
Talking Beyond Trauma Podcast Explores the Impact of Historic Trauma on Mental Health Disparities
TIEMH works with the Boys & Girls Clubs of Austin on Thrive Fest, an annual event that celebrates children’s mental health. Our marketing and outreach strategy helped us earn coverage from media outlets like KUT Austin and CBS Austin.
Listen to full episode on KUT Austin.
Public Relations
Podcasting & Multimedia
I created a series of animations for TIEMH’s Texas System of Care Project using Vyond, a video creation platform.
I worked with the mental health professionals on our team to edit the script for this series, and our Digital Media Specialist was responsible for recording the audio.
Print Materials
I’ve worked on design and copy for event signage, postcards, merchandise, and more. At Thrive Fest, I organized a live screen-printing activity so youth could pick which artwork they wanted on their tote bag.
Watch the full segment on CBS Austin.
I worked on scripts, marketing, title design, and other web-based support for Season 3 of Talking Beyond Trauma.
