Capital Factory
Capital Factory is the center of gravity for entrepreneurs in Texas. They provide mentorship, coworking spaces, private offices, community events, and more.
As part of a small but mighty creative team, I spearheaded and optimized content across various marketing channels.
✔ Content writing
✔ Copywriting
✔ Email marketing
✔ Event coordination
✔ Event marketing
✔ Ghostwriting
✔ Social media
Key Results
1.
Collaborated with internal teams and partners to promote a major event across owned channels, such as landing pages, the blog, email, and social media— resulting in 8,000+ signups.
2.
Coordinated weekly email campaigns to 100,000+ customers and prospects with a 23% average open rate.
3.
Developed 50+ blog posts to educate audiences on topics related to technology and entrepreneurship.
Blogs
Article • Diversity, Equity, & Inclusion
3rd Annual Women in Tech Summit Examines Strength, Fundraising & Diversity
Social Posts
Landing Pages
I created copy for a special event page to generate interest and encourage the target audience (investors and tech leaders) to buy a ticket.
Emails