Texas Institute for Excellence in Mental Health
The Texas Institute for Excellence in Mental Health (TIEMH) is part of UT Austin’s School of Social Work. Through mental health research, training, and policy guidance, they aim to ensure that youth and adults have access to high-quality mental health care.
I helped guide the Institute’s marketing strategy and created content across multiple platforms — not only for TIEMH but also their grant-funded projects (which operated like sub-brands).
✔ Animation
✔ Copywriting
✔ Content writing
✔ Design
✔ Email marketing
✔ Event planning
✔ Podcasting
✔ Public relations
Key Results
1.
Helped increase organic website traffic year-over-year by 121% by creating engaging content, improving user experience, and optimizing pages for relevant keywords.
2.
Developed relationships with key journalists to secure earned media opportunities with outlets like Austin’s NPR Station, which expanded our brand visibility to 250K+ people.
3.
Created campaigns that directly contributed to a 170% spike in yearly visitor growth and a 155% increase in annual content downloads on a high-priority project’s website.
Blogs
Listicle • Diversity, Equity, & Inclusion
Hispanic Heritage Month: 5 Campaigns that Reach the Community in Meaningful Ways
Website Copy
Announcement • AdTech Partnership
GTV Offers Weather-Triggered Advertising Using AccuWeather Through Microsoft’s Solutions
Social Posts
Entertainment Content
Print Materials
Mailer boxes for Grocery TV partners
Postcards to share with potential brand partners at industry events
Emails